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  1. HOW TO ENTER: You may enter this Celebrate on the Field Sweepstakes (“Sweepstakes”) between Noon (ET) on December 15, 2012 and 11:59:59 AM (ET) on February 3, 2013 (the “Sweepstakes Period”) in two ways:

    (I) Text Message Entry: You must have a wireless mobile device that is capable of two-way SMS messaging through participating mobile service providers (listed below). Send a text message containing the word “CELEBRATE” to 97979 and follow the instructions contained in the reply text message. Up to three (3) text message transmissions are required to complete each Text Message Entry. Message and data rates may apply. To opt-out/stop receiving text messages, send “STOP”, “QUIT”, “CANCEL”, “END” or “UNSUBSCRIBE” to 97979. For help, send “HELP” to 97979. By entering, you agree that you are solely responsible for all message and data charges that you incur. All such charges are billed by and payable to your mobile service provider. (Please contact your participating mobile service provider for pricing plans, participation status and details. Participating providers are AT&T, Verizon Wireless, Sprint, T-Mobile, Nextel, Boost, Alltel, U.S. Cellular, Virgin Mobile, Dobson, Cincinnati Bell, Cellular South, NTELOS, CellCom, Carolina West, Bluegrass Cellular, Cellular One, Centennial Communications, EKN, GCI Comms, Illinois Valley Cellular, Immix, Inland Cellular, Nex-Tech, Revol, United Wireless and West Central Wireless.) Text message entry is provided on an “as is” basis, may not be available in all areas at all times and may be affected by product, software, coverage or other service changes made by your mobile service provider or otherwise. TEXT MESSAGE ENTRY LIMIT: one (1) text message entry per wireless mobile device number per calendar day. ALL TEXT MESSAGE ENTRIES MUST BE COMPLETED BY 11:59:59 AM (ET) ON FEBRUARY 3, 2013.

    (II) Mail-In Entries: Print your name, complete residential address (no PO Boxes), telephone number (with area code), email address and date of birth on a piece of paper and send to: Celebrate on the Field Sweepstakes Entries, Department B, P. O. Box 5706, Blair, NE 68009-5706. MAIL-IN ENTRIES MUST BE POSTMARKED BY FEBRUARY 4, 2013 AND RECEIVED BY FEBRUARY 11, 2013. No mechanically reproduced, illegible, incomplete, forged, postage-due or altered mail-in entries will be accepted. Enter by mail as often as you wish but each mail-in entry must be mailed in a separate stamped outer envelope.

    Data submitted by entrants in connection with this Sweepstakes will be collected and handled in accordance with the Mars Privacy Policy available at

    Optional Sweepstakes Alerts: To receive text message alerts about the Sweepstakes, text “JOIN” to 97979. You will receive one (1) alert per week during the Sweepstakes Period. To opt-out/stop receiving alerts, send “STOP”, “QUIT”, “CANCEL”, “END” or “UNSUBSCRIBE” to 97979. For help, send “HELP” to 97979. Message and data rates may apply. Opting in to receive alerts is entirely optional and will not improve your chances of winning a prize.
  2. SELECTION OF WINNERS: Winners (subject to verification) will be determined from among all eligible entries received in a random drawing to be conducted on or about February 12, 2013 by D.L. Blair, Inc. (“Judge”), an independent judging agency. Winners will be notified by telephone (in the case of text message entries, using the mobile device number used to submit the winning entry (no messages will be left)), mail and/or email.
  3. PRIZES AND ODDS: One (1) Grand Prize: A 5-day/4-night trip for winner and three (3) guests to East Rutherford, New Jersey, including round-trip, coach-class air transportation from major commercial airport near winner’s home (as determined by Sponsor) to a major commercial airport near East Rutherford, New Jersey; four (4) nights’ accommodations (two (2) rooms; double occupancy) at a hotel determined by Sponsor; four (4) tickets to Super Bowl XLVIII (the “Football Game”) scheduled to be held on February 2, 2014 in East Rutherford, New Jersey; ground transportation to/from airport/hotel and hotel/Football Game; and $500 spending money (awarded as a check made payable to winner). (All other expenses not described above (including, but not limited to taxes, fees, meals, gratuities, insurance, incidentals, transfers and additional ground transportation) are the responsibility solely of winner. If Grand Prize winner resides within 250 miles of East Rutherford, New Jersey Sponsor reserves the right to provide ground transportation in lieu of air transportation for winner and trip participants. Football Game seating is determined by Sponsor in its sole discretion. Sponsor is not responsible for the postponement or cancellation of the Football Game; if the Football Game is postponed or cancelled, the Grand Prize will be awarded without tickets to the Football Game on the same itinerary and no additional/substitute compensation will be provided. Sponsor is not responsible for issues arising from Football Game venue operation and management that affect seating or otherwise. Sponsor is not responsible for any cancellation, delay, diversion, substitution, act or omission by air carriers or other transportation companies. A minor must be accompanied by his/her parent/legal guardian. Winner and guests must travel together on the same itinerary and must travel on dates specified by Sponsor or Grand Prize may be forfeited in its entirety. Travel is subject to availability and blackout dates. Additional restrictions may apply.) Approximate Retail Value (“ARV”) of Grand Prize: $10,000. (Actual value of Grand Prize may vary due to air fare fluctuations and departure location. Any difference between stated ARV and actual Grand Prize value will not be awarded.) Ten (10) First Prizes: $100 gift card. One Hundred Fifteen (115) Second Prizes: each, a NFL-branded Tailgate Cooler; ARV: $70 each. Twenty (20) Third Prizes: each, a $65 prepaid Visa® Gift Card. One Hundred Twenty (120) Fourth Prizes: each, a set of four (4) SNICKERS® Brand/M&M’s® Brand Tumblers; ARV: $64 each. Sixty (60) Fifth Prizes: each, a SNICKERS® Brand Melamine Serving Tray; ARV: $16.99 each. Ten (10) Sixth Prizes: each, $10 prepaid Visa® Gift Card. ARV of All Prizes: $29,149.40. Gift cards are subject to all terms and conditions of their respective issuers. All other prize details are determined by Sponsor. All expenses, taxes and fees associated with a prize are the responsibility solely of its winner. Sponsor reserves the right, at its sole discretion, to substitute any prize with one of equal or greater value. No other substitution or transfer of a prize is permitted. Sponsor is responsible only for delivery of prizes and is not responsible for prizes’ utility, quality or otherwise. Odds of winning a prize depend on the number of eligible entries received.
  4. ELIGIBILITY: This Sweepstakes is open to individual legal residents of the states of Alabama, Arizona, Arkansas, California, Colorado, Florida, Georgia, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Mississippi, Missouri, Nevada, New Hampshire, New Mexico, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Vermont, Washington, Washington, District of Columbia and West Virginia (“Eligible States”), age of majority in place of residence (age 19 in Alabama and age 18 in all other states) or older as of December 15, 2012, except employees (and their immediate families and members of the same household) of Sponsor, Telescope, Inc., the NFL Entities (defined at the end of these Official Rules) and their respective affiliates, agents and advertising and promotion agencies (collectively, the “Sweepstakes Entities”).
  5. VERIFICATION OF WINNERS AND DELIVERY OF PRIZES: Grand Prize winner will, and each other winner may, be required to sign an affidavit of eligibility and liability release and publicity release (where permitted by law). A prize may be awarded to an alternate winner if three (3) attempts to contact a selected winner live by telephone are unsuccessful (messages may not be left), if a prize or prize notification letter or email is returned as undeliverable, if an affidavit/release is not returned within seven (7) days after mailing to selected winner or if a selected winner does not respond to an email within seven (7) days after the date of the email. Limit: One (1) prize per household. Each winner agrees to the use of his/her name, address, likeness and/or prize information for promotional purposes in any medium without additional compensation to the extent permitted by law.
  6. GENERAL: This Sweepstakes is void outside the Eligible States and where prohibited or restricted by law and is subject to all applicable federal, state and local laws and regulations. This Sweepstakes is governed by the internal laws of the State of Delaware. Any and all legal actions or claims arising in connection with this Sweepstakes must be brought in a court of competent jurisdiction within the United States. All entries become the exclusive property of Sponsor and will not be returned. Sponsor and Judge are not responsible for: late, lost, stolen, damaged, garbled, incomplete, misaddressed, postage-due or misdirected entries, mail or communications; errors, omissions, interruptions, deletions, defects or delays in operations or transmission of information, in each case whether arising by way of technical or other failures or malfunctions of hardware, software, communications devices or transmission lines; or data corruption, theft, destruction, unauthorized access to or alteration of entry materials, loss or otherwise. Further, Sponsor and Judge are not responsible for communications which are undeliverable as a result of any form of active or passive filtering of any kind or any participant’s inability to receive telephone calls, text messages or emails for any reason. The use of automated software or computer programs to participate in this Sweepstakes is prohibited and anyone who uses, attempts to use or is suspected of using such methods to participate will be disqualified. Sponsor disclaims any liability for damage to any computer or mobile device resulting from participation in, or accessing or downloading information in connection with, this Sweepstakes and reserves the right, at its sole discretion, to modify, cancel, terminate or suspend this Sweepstakes if the administration, security, fairness, integrity or proper conduct of this Sweepstakes is affected. In the event of any such cancellation, termination or suspension, a notice will be posted at and a random drawing may be held from among all eligible, non-suspect entries received prior to such time. Sponsor reserves the right, at its sole discretion, to disqualify any participant (and all of his/her entries) from this Sweepstakes or any other promotion conducted now or in the future by Sponsor or any of its affiliates if he/she tampers with the entry process or if his/her fraud or misconduct affects the integrity of this Sweepstakes. Sponsor reserves the right to correct errors in promotional materials. By participating in this Sweepstakes, each entrant accepts the conditions stated in these Official Rules, agrees to be bound by the decisions of the Judge and warrants that he/she is eligible to participate in this Sweepstakes. By entering, each entrant agrees to release the Sweepstakes Entities from any and all liability, loss or damages arising from or in connection with participation in this Sweepstakes, the awarding, receipt, use or misuse of a prize or participation in any prize-related activity. CAUTION: ANY ATTEMPT BY ANY INDIVIDUAL TO DELIBERATELY UNDERMINE THE LEGITIMATE OPERATION OF THIS SWEEPSTAKES IS A VIOLATION OF CRIMINAL AND CIVIL LAWS. IF SUCH AN ATTEMPT IS MADE, SPONSOR RESERVES THE RIGHT TO SEEK ANY AND ALL DAMAGES TO THE FULLEST EXTENT PERMITTED BY LAW.
  7. LIST OF WINNERS: To obtain the list of Grand Prize through Fourth Prize winners, send an email to with “WINNERS 7401” as the subject line. Requests must be received by 11:59:59 AM ET on February 3, 2013.
  8. SPONSOR: Mars Chocolate North America, LLC, 800 High Street, Hackettstown, NJ 07840.
  9. QUESTIONS REGARDING THIS SWEEPSTAKES? Call 1-855-833-1490 or send an email to

The National Football League, its member professional football clubs, NFL Ventures, Inc., NFL Ventures, L.P., NFL Properties LLC, NFL Enterprises LLC and each of their respective subsidiaries, affiliates, owners, shareholders, officers, directors, agents, representatives and employees (collectively, the “NFL Entities”) will have no liability or responsibility for any claim arising in connection with participation in this Sweepstakes or any prize awarded. The NFL Entities have not offered or sponsored this Sweepstakes in any way.

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